Adidas is fusing craftsmanship and innovation to change the way golfers look at traditional style. The new apparel line from adidas Golf named adipure applies performance-driven innovations while paying homage to the purity of the sport.
The new line was born from the authenticity of the game by providing a premium product – polos, outerwear, shorts and pants – that crosses both golf and lifestyle.
“The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to feature a traditional look, while staying true to the performance heritage of our brand,”
says Davide Mattucci global product marketing director at adidas.
If you were watching The Masters, and we know you were, the apparel line was introduced this year by Justin Rose.
“Anyone who’s fashion-focused is really going to appreciate the detail that’s in this product. It fits with where I feel fashion should be on-and-off the golf course – bridging the gap between golf and lifestyle” said Justin Rose.
adiPure will be sold exclusively in select premium green-grass shops across Canada as of May 1st, 2017.
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