The new line of Titleist 718 irons provides dedicated golfers with the technology and performance that have made Titleist the #1 iron on the PGA Tour since 2005. Titleist’s 718 iron lineup offers six models – AP1, AP2, AP3, T-MB, CB and MB – engineered to meet the performance requirements of players at every level of the game.
Following their debut on the PGA Tour in late June, Titleist 718 irons are now being played by hundreds of players across the worldwide professional tours. Justin Thomas won the PGA Championship playing a new set of 718 MB irons, while Jordan Spieth used a 718 T-MB 3-iron to hit his now legendary recovery shot on Royal Birkdale’s 13th hole en route to winning the Open Championship. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Rafa Cabrera Bello (MB), Charley Hoffmann (AP2), Russell Henley (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Webb Simpson (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.
718 TECHNOLOGY AND PERFORMANCE
The 718 AP1: The AP1 irons are built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game’s most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly. With new progressive construction from hollow-body long irons to undercut cavity mid and short irons, the AP1 provides the best combination of distance and trajectory for each individually-designed iron.
The AP1’s thin, fast, unsupported face inserts generate increased ball speed for more distance while hollow-body long irons maximize carry distance on longer shots into the green. High-density tungsten weighting produces a lower CG for higher launch with shot-stopping control. The high-MOI design – with an average of 58.5 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face for more consistent distance on off-center hits. Rounding out the AP1’s is a premium game improvement profile delivering the look, sound and feel that players expect from a Titleist iron.
718 AP3 IRONS: The all-new 718 AP3 is a player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything Titleist has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever.
AP3 was also inspired by the development of Titleist Concept C16 irons, which taught Titleist R&D how to engineer distance and forgiveness into a player preferred, smaller footprint. Hollow-blade construction combined with a thin, unsupported L-Face insert launches long and high with shot-stopping spin – even on longer shots while high-MOI design – with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face, providing the off-center distance performance of a game improvement iron. The new, preferred player’s shape appeals to golfers needing distance and forgiveness while maintaining control and solid feel.
718 AP2 IRONS: The new 718 AP2 continues to raise the bar, improving upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour-validated profile that delivers pure forged feel. A new thinner forged body and face insert constructed of high-strength spring steel increases launch and ball speed for more distance.
An improved CG progression, with a lower and more centered CG in the long irons, improves speed performance on off-center hits for precise distance control on every swing. Forgiveness and stability are delivered through precise perimeter weighting and a unique co-forged construction pioneered by Titleist R&D, with an average of 57.4 grams of high-density tungsten placed in the heel and toe of the long and mid irons. New high-density tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness at the AP2’s constant, tour-preferred blade length.
718 T-MB IRONS: The ultimate utility iron, 718 T-MB has grown into a full set of uniquely designed irons that deliver effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player’s long iron, the hollow-body, multi-material design of T-MB produces a powerful combination of high launch and forgiveness with a playable trajectory.
718 CB IRONS: The new 718 CB irons continue Titleist’s legacy of delivering tour-proven performance in a sleek, cavity back profile, delivering precision shot control with added forgiveness through the game’s most high-tech blade construction. The classic but modern cavity back is packed with high-density tungsten – an average of 74.8 grams precisely placed in the heel and toe in the long and mid irons – creating higher ball speeds across the face for more consistent distance on off-center hits. New tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness without the loss of workability or shot control at the CB’s constant, tour-preferred blade length.
718 MB IRONS: A classic muscle back designed for today’s game, the new 718 MB is the modern choice for those players desiring maximum shot control with a traditional forged look and feel.
The new Titleist 718 irons will be available in golf shops worldwide beginning Sept. 29, with fittings beginning Sept. 1.
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